Mekko Chart

A Mekko Chart, also known as a Marimekko Chart, displays categorical data with variable widths. It’s ideal for visualizing market share and comparing different categories.

How To Read the Visualization

The Mekko Chart displays data as a series of stacked bars with variable widths. Each bar represents a category, with the width indicating the total value and segments within the bar representing subcategories.

Data Structure

• Measures: Multiple

• Dimensions: 2 (categorical)

Best Practices / Limitations

• Data Points: Best used with categorical data that has multiple subcategories.

• Clarity: Use contrasting colors for each segment and clear labeling for readability.

• Context: Provide context or annotations to explain significant trends or comparisons.

Examples of When To Use

• Visualizing market share

• Comparing product performance

• Analyzing survey results

Common Industry Usages

• Market Research

• Business Analysis

• Sales