From ODBC to AI: Trusted intelligence across your data, products, and decisions
Register For This Webinar
September 29, 2026 1:00 pm (EDT - New York)


Tune in for a panel of Simba product leaders as they map the Simba Story: Past, Present, and Future. The new Simba builds on more than 30 years of data…
Three decades of data expertise. One vision: trusted intelligence at every layer.
For 30 years, Simba has been solving the problem of trust in data: how to move it safely, access it consistently, and use it to make smarter decisions. We invented ODBC, powering the platforms that run some of the largest, global enterprises.
We’ve heard the market. Your data is more fragmented. Your AI tools are less trustworthy. Your analysts are drowning in inconsistent answers. And your product teams are asking for analytics that feels native, not bolted-on. The old approach—move data, bolt in tools, hope for the best—doesn't work anymore.
The new Simba builds on more than 30 years of data connectivity heritage and now extends that trust across three critical areas: connectivity that connects to live data, embedded analytics that builders need to ship, and AI intelligence that makes every answer defensible.
Tune in for a panel of Simba product leaders as they map the Simba Story: Past, Present, and Future.
Where We've Been: How ODBC in 1992 and three decades of data connectivity heritage created the foundation for governing AI at the source.
What We're Building Now:
Simba Data Connectivity: Live, governed access to your enterprise data with zero data movement
Simba Embedded Analytics: Analytics built for product teams, not retrofitted BI tools—API-first, multi-tenant, native to the products you ship
Simba Intelligence: Agentic AI that speaks the language of your data, with outputs that are consistent, verifiable, and defensible
What's Coming: New capabilities for data leaders, product builders, and AI teams that bring all three together—so your organization can make smarter decisions faster.



