Why REST APIs Fail for BI Analytics: A Guide for Data Vendors

Your API delivers the data, but when customers try to plug it into Tableau, Power BI, or Looker, things fall apart. They open a BI tool and hit a wall of nested JSON, missing joins, pagination errors, and throttling headaches. That means support tickets, frustrated customers, and lost deals. This session is for ISVs and OEMs who are tired of duct-taping BI access onto a REST API that was never designed for it. Simba makes your data plug-and-play for any BI tool with no major rebuilds required. We'll show you how to deliver the analytics experience your customers expect, using SQL-based connectivity that works right out of the box. 📌 What You’ll Get:

• What BI tools expect and why REST doesn't cut it

• How Simba helps you offer native BI access without the engineering headache

• A live demo of what your customers could be seeing (with the right connectivity)

• How other ISVs/OEMs are embedding Simba to drive adoption and upsell

You built the data. Now make it BI-ready.