Driving ROI for IPO with a comprehensive equity compensation solution

Pre-IPO readiness: key drivers for success with Certent

Managing equity compensation with spreadsheets costs organizations time, money, and compliance confidence, especially on the path to an IPO. Certent is a purpose-built equity compensation platform that automates the entire process, from cap table management to regulatory reporting, scaling seamlessly from startup to public company, without migration or disruption. Based on in-depth research with existing customers, organizations that adopt Certent early achieve measurable ROI through streamlined operations, reduced compliance risk, and the flexibility to grow without switching systems.

Key findings

Significant time savings across the equity lifecycle: Certent customers reduced time spent on program maintenance by 50–75%, cut audit prep time by 50–70%, and decreased participant phone calls by as much as 80–90%, freeing teams to focus on strategic work rather than administrative overhead.

Strong, proven ROI with fast payback: For a representative organization, a three-year investment of $34K generates estimated annual benefits of up to $68K, a net present value of $133K, and a 482% ROI, with payback achieved in as little as four to eight months.

IPO-ready on day one, without switching systems: Certent supports both private and public company structures on a single platform, handling SEC, FASB, and IFRS reporting four to five times faster than manual approaches, eliminating the switching costs and retraining (estimated at 100+ hours) that come with a system change at a crucial time.

Ready to see how your team can drive ROI with Certent, download the full report.